Jules Love is the co-founder of Spark AI and one of BIMA's 100 most influential people in digital and tech in 2025. A former strategist and creative, he has studied Applied Generative AI at MIT, teaches AI strategy at Said Business School, University of Oxford and regularly speaks on the global stage.
Description
Preface - Part One: A Transformational Shift - 1 Introduction - 2 Why Creative Agencies Are At The Eye Of The AI Storm, And What To Do About It - 3 How Agencies And Brands Are Using AI - 4 What Can I Do With AI - 5 How To Speak AI - 6 Working With Image Generators - 7 Data Privacy, IP And Ethics - Part Two: Building Your AI Strategy - 8 The Journey To AI Maturity - 9 Vision And Strategy - 10 People, Skills And Culture - 11 Data And Tools - 12 Governance And Accountability - 13 Where Is All This Going? - Postscript: How I Used AI To Help Me Write This Book - Acknowledgements - The Author
'Jules Love has written the playbook every agency leader needs right now. After building and selling three agencies whilst navigating every tech wave from web 1.0 to blockchain, I know what separates successful technology adoption from expensive experiments. Shift - AI For Agencies provides agency leaders the concrete steps they need to turn AI from a threat into competitive advantage.' - Mary Keane-Dawson, Chair of BIMA 'As someone working at the frontline of AI adoption in a creative agency, I found this book both grounding and energising. Jules captures exactly what many of us are wrestling with: how to move beyond experiments into real, structured change. It's rare to find something that speaks with this much clarity and practicality about the creative sector's future. For me, it feels less like a book and more like a companion for the road ahead.' - Jason Anderson, Digital Director, Avantgarde 'Leveraging AI in an environment as complex as the modern marketing agency is extremely difficult - I can personally attest to this. Jules breaks down exactly where and how you can use AI to start adding value. It's a must read for agency owners who are wrestling with these changes.' - Kate Ross, Founder and CEO of eight&four 'It's one of the best work-related books I've read in years - well-written, to-the-point and packed with practical, must-do now ideas for furthering your career and safeguarding your business.' - Simon Bates, Creative Director, TMP 'Shift - AI For Agencies is the playbook agencies need right now. Jules is without question one of the leading voices in the agency and AI space, and he doesn't just explain AI, he shows how to make it part of your creative DNA. Clear, practical and inspiring, this is essential reading for any agency leader navigating the changes needed to future proof your agency.' - Spencer Gallagher, Founder of Bluhalo and Author of Agencynomics 'What sets Shift - AI For Agencies apart is Jules Love's understanding that AI adoption is fundamentally about people, not technology. The book addresses the real barriers agencies face - time constraints, skill gaps, client concerns and cultural resistance - with practical solutions that actually work. This is essential reading for any agency leader who wants to harness AI's power while preserving their team's creative spirit.' - Steve Turner, Co-Founder of mark-making* 'Jules Love's Shift - AI For Agencies isn't just another book about AI; it's the definitive field guide for leaders navigating the biggest shift in creative work since the internet itself. For agencies grappling with how to redefine their impact and unlock new frontiers of creative value, this is an essential read.' - Ant Hill, Principal Consultant GenAI, Google Cloud 'At Mr B & Friends we've always believed in challenging the ordinary. This book makes it clear how AI can help your team push boundaries further than ever before. It's not about becoming an "AI agency," it's about becoming a better version of the agency you already are.' - Simon Barbato, Founder & CEO, Mr B & Friends