Dr Richard Stockdale and Oxygen House have rapidly built Oxygen Conservation into one of the world's most impactful natural capital businesses. Rich is determined to make natural capital a mainstream asset class, with the ambitious target of managing over GBP1 billion in assets by 2030, reshaping how the world values nature and creating positive impact at scale.
Description
Foreword - Introduction: Reading Between The Wild Lines - 1 The Origins Of Obsession - 2 The Trillion-Pound Opportunity: Re-Pricing The Planet - 3 The Trillion-Pound Opportunity: Profit With Purpose - 4 Rewilding Capital - 5 Performance In The Wild - 6 Scaling The Future: Communities And Connections - 7 Scaling The Future: Innovation And Imagination - Conclusion - Bibliography - Acknowledgements - The Author
'Nature is the most valuable asset on Earth, yet for centu ries we have priced it at zero. Rewilding Wealth makes the economic case for nature so compelling that ignoring it is no longer rational. This is the book that finally bridges conservation and capital.' - Rob Gardner, CEO and Co-Founder, Rebalance Earth, and author of Freedom: Earn it Keep it, Grow it 'In Rewilding Wealth, Rich Stockade delivers a thought provoking analysis of the potential for natural capital to move beyond the realms of conventional ESG fund ing, to become a fully fledged asset class with real value based on the benefits nature delivers society. - George Eustice, Managing Director, Penbroath Ltd, and former Secretary of State for the Environment, Food and Rural Affairs 'Rewilding Wealth by Rich Stockdale is a punchy, polemi cal field report from the front line of the natural capital revolution - written by the man building Britain's first conservation-focused unicorn.' - Ben Keene, Co-Founder, The Rebel Book Club, Raaise, and Good with AI 'This is the blueprint being written in real time. Simply incredible! A must-read if you want to stay on top of both landscape-wide nature regeneration and institutional scale nature finance.' - Elena Doms, Director of Europe, Oxygen Conservation 'Uplifting and optimistic, Rewilding Wealth is an antidote to fearmongering, built on aspiration for change led by private investment rather than funding from the public purse. This private-public debate forms a core part of the narrative. The book is brave in its remit, and I would urge everyone to absorb and act on the message. In the words of the author: the future is arriving faster than we thought.' - David Hill, Founder, President, Foundation For Nature 'The themes in Rewilding Wealth serve as a salient road map for scaling natural capital to a profound degree. Rich has put his finger on the nerve of what has begun to emerge and still needs to coalesce for mass market adop tion of nature-based solutions.' - Tripp Wall, Founder and CEO, Pantheon PBC 'Most books about natural capital talk numbers. This one talks culture, courage, and the uncomfortable truths our sector needs to hear. Rich has written the playbook for treating conservation not as charity but as the most excit ing asset class of our generation.' - Cain Blythe, Founder and CEO, CreditNature and Ecosulis, and author of The Fear Paradox 'Rich Stockdale and the Oxygen Conservation team are blazing a trail in the development of natural capital markets. This is how we restore nature at scale, through the mobilisation of private capital and the realignment of incentives around land management. Rewilding Wealth tells a hugely important story for our time.' - Ben Goldsmith, Chief Executive, Menhaden, and host of the Rewilding the World podcast 'We are at a critical point in history, with an unmissable opportunity to build the natural capital market and develop a more nature-connected economy. Turning private sector investment in the restoration of the natural environment into a commercial proposition is no small undertaking. In Rewilding Wealth, Rich communicates in a confident and honest way as he reflects on the challenges - and offers his fascinating perspective on how we can tackle those together.' - Mark Clayton, CEO, Triodos Bank UK 'A characteristically energetic, highly personal and expansive reflection on the business of natural capital. Rewilding Wealth is jam-packed-full of bold ideas and perspectives that will continue to spark and fuel debate across the sector and beyond.' - Alexa Culver, General Counsel, RSK Wilding 'One can sometimes find good books that point the way towards a better environmental future, and one can sometimes find books that are beautifully written elegies to nature. One does not usually find one that does both at the same time. Rewilding Wealth is that rare bird. Not only is it full of clear-headed, practical and finan cially savvy indication of what our society needs to do to build a better future, but it is beautifully written and engaging.' - Ricardo Bayon, Partner and Co-founder, Encourage Capital, and Adjunct Professor, Brown University 'Rich Stockdale has crafted a book that feels both urgent and optimistic. It is unapologetically challenging, often uncomfortable, and consistently inspiring. What sets it apart is its extraordinary clarity of purpose: to profes sionalise conservation, to unlock natural capital at scale, and to prove that profit and ecological restoration are not opposing forces, but powerful allies when aligned with integrity.' - James Farrell, Partner, Head of Rural Consultancy, Knight Frank 'Rewilding Wealth arrives at exactly the right moment, when the natural capital sector is moving from aspiration to centre stage, from pilot projects to asset class. This is not a book about saving nature in spite of markets; it's a blueprint for saving nature through them. Whether you come from finance, policy, or land management, Rewilding Wealth will challenge your assumptions, provoke your thinking, and ultimately energise you to move faster.' - Eoin Murray, CIO, Rebalance Earth 'Rewilding Wealth challenges the reader to consider how each of us views the environment and our exploitation of the globe's natural capital. Driven by Rich's energy and data-led enthusiasm, Oxygen Conservation is looking to build the future for environmental investment.' - Charles Ellis, BDO, Partner, London Audit 'Rewilding Wealth is an essential book. It is urgent, optimistic, and ambitious. This is not a conventional environmental treatise filled with statistics and despair. Instead, it is bold and original: a manifesto that talks of conservation as a high-performance, investable enterprise capable of delivering meaningful ecological restoration alongside genuine financial returns. Rich Stockdale is the Jimi Hendrix of conservation - he's redefining traditional approaches, technically exceptional, building influence in an unconventional way. He disrupts the norm, irritating the incumbents, and writes with real passion. Rich would be the last person to claim he's kickstarting a revolution alone - he frequently and generously namechecks his community of peers - but he's the one with the microphone and the amp. And if Rich succeeds, then I think we all will.' - Ben Stansfield, Head of Natural Capital, Gowling WLG 'Rewilding Wealth is a bold and ambitious push to make natural capital tangible. Price it, or we won't value it - it's that simple. The sooner this clicks, the faster we can build a sustainable future.' - Tommy Ricketts, CEO and Co-Founder, BeZero 'Rich has done something extraordinary in this book: he's given the environmental movement a language that finance can finally understand. For too long, we've watched nature degrade because its value simply didn't appear on any balance sheet. Rewilding Wealth changes that. Rich understands something fundamental: pricing nature isn't about commodifying it; it's about protecting it. This should be required reading for every financier, every policymaker, and every conservationist who won ders why we're losing the battle. We now have the tools to build a financial system that rewards restoration rather than destruction. Rich has given us the roadmap.' - James Byrne, Head of Nature Markets, Plantlife 'Always thought-provoking, often controversial; in this collection of essays Rich Stockdale sets out his thoughts on nature, capital, and change. From considering how to reshape the cultural terrain in which conservation is understood and valued to articulating why we need to embrace the unorthodox, Stockdale calls for nothing less than a paradigm shift in how we engage with nature markets. He believes that only by changing our mindset will it be possible to un-tap the "trillion-dollar opportunity hidden in plain sight" that is natural capital.' - Andrew Hicks, CEO, BNGx 'For those of us that believe in nature as the most excit ing and important new infrastructure asset class to have emerged in years, we have a dilemma: how do we con vey the urgency and the value of investment at scale in this sector? Rewilding Wealth expertly sets out what is required. Rich's passion is genuine and immediate, and the underlying argument is watertight: you cannot shame people into loving nature, but by bringing people together, we can make protecting it as profitable, predictable and safe an investment as any.' - Nath Curtis, Partner, Jones Day 'Our society and economy fundamentally and absolutely depend on the Earth system which provides essentials such as food, water, energy and raw materials. But our current economic model risks pushing that system into a much less habitable state, threatening future prosperity and life on Earth. Solving for how to mainstream nature into finance is beyond critical. This book and the Oxygen Conservation journey provide a beacon, illuminating the way forwards for how this can work in practice - a hugely valuable contribution.' - Sandy Trust, Planetary Solvency Lead, IFOA 'What I love about this book is its ambition. It clearly sets out the investment case and demonstrates a commercial, scalable opportunity for investors.' - Andy Creak, CEO, Kana Earth 'Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them - because they change things. This book is one of them. Be stimulated and enjoy.' - James Alexander MBE, former Chair, Finance Earth 'Rewilding Wealth is a provocative and compelling vision for how we can align investment, talent, and purpose to restore nature at scale. This book pushes the sector to think bigger - and faster - about what's possible.' - Crawford Mackay, Partner, Galbraith 'Rewilding Wealth captures something that many people in the natural capital sector feel but rarely articulate so clearly: that we are living through the early chapters of a profound economic and cultural shift in how nature is valued. The combination of storytelling, commercial realism, and ecological ambition running through the book mirrors the approach Oxygen has taken in practice: building a business that demonstrates conservation can scale when it is treated with the same rigour, creativity, and ambition as any other major industry.' - Will Foulkes, CEO and Co-Founder, Stabiliti 'Rich and Oxygen Conservation are trailblazers. This book is a wonderful map of how they do it. A must-read for anyone serious about nature restoration at scale. I loved it.' - Hector Hughes, Co-Founder and CEO, Unplugged 'Filled with genuinely inspiring and operationally help ful stories, Rewilding Wealth is the perfect book for anyone interested in how we can sustainably address the decline in natural habitats in the UK.' - Piers Clark, Founder, Isle Group Ltd