Luka Snoj is the first European player to have played in the first-ever professional 3x3 basketball league. During his professional career, he was continually ranked among the top 30 3x3 players in the world, and he has played at more than 100 3x3 basketball events. He has coached 3x3 basketball in Japan and was also an assistant coach for the Slovenian national 3x3 basketball team. He is currently a 3x3 basketball TV analyst. He was an avid chess player when he was younger and wrote a book on the similarities between Blitz chess and 3x3 basketball. He uses his background in analytics in this book. Snoj manages and coaches his own 3x3 basketball club in his hometown of Ljublijana, Slovenia.