Chapters include:
Key 1: Ability to Influence
Key 2: Commercial Thinking
Key 3: Commitment to Change and Adaptation
Key 4: Constructive Communication
Key 5: Creativity and Innovation
Key 6: Direction and Purpose
Key 7: Effective Planning and Organisation
Key 8: Enthusiasm for Customer Service
Key 9: Focus on Developing Others
Key 10: Interpersonal Awareness and Diplomacy
Key 11: Intuitive Thought
Key 12: Motivation to Succeed
Key 13: Ownership of Self-Development
Key 14: People Management and Leadership Potential
Key 15: Positive Decisions
Key 16: Professional Ethics and Social Responsibility
Key 17: Resilience and Emotional Control
Key 18: Results through Action
Key 19: Specialist Knowledge and Ability
Key 20: Teamwork and Collaboration
Key 21: Use of Information and Data