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Entertainment Operations

Name: Entertainment Operations
Brand: COGNELLA ACADEMIC PUBLISHING
SKU: 9781793520494
Price: 300.0 AUD
Availability: InStock

COGNELLA ACADEMIC PUBLISHINGISBN: 9781793520494

Project Management and Platforms in Media-Based Entertainment

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$300.00

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By Jennifer Chandler
Imprint: COGNELLA ACADEMIC PUBLISHING
Release Date: April 30, 2022
Format: PAPERBACK
Dimensions: 254 x 203 mm
Weight: 360 g
Pages: 254

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Entertainment Operations: Project Management and Platforms in Media-Based Entertainment helps students learn how to apply management theories to media-oriented industries, including film, music, and video games, among others. The book is divided into three units. Unit I provides students with a brief history of projects in media-based entertainment and presents key principles of project management. The readings in Unit II help students understand the business and economic impact of entertainment, as well as the operations and transformational processes that create value and competitive advantage within the industry. In Unit III, students learn how to apply relevant management theories to time-sensitive, fast-paced, rapid multi-product release businesses. Entertainment Operations is an enlightening and contemporary resource for courses in entertainment operations and management.

Jennifer Chandler is an associate professor and department chair of management with California State University, Fullerton in the College of Business and Economics. She holds a B.A. from UCLA, an M.B.A. from the University of Hawaii at Manoa, and a Ph.D. from the University of California, Irvine. Dr. Chandler studies service innovation, technology, and the development of user-centric service systems, including mobile device usage, Internet of Things, and Big Data. Her research is published in Journal of Service Research, Journal of Business Ethics, Decision Sciences Journal of Innovative Education, Journal of Service Theory and Practice, Marketing Theory, Journal of Business Market Management, Industrial Management, and the Academy of Marketing Studies Journal.

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