Part 1 - The strategic direction of UK Sport Shaping the vision for sport and physical activity in the UK: the role of central government National sports organisations and their priorities Part 2 - Bringing the vision to life School sport Community Sport Elite sport A review of the UK sporting landscape London 2012: issues and controversies Part 3 - The commercial sector Sports sponsorship The commercial sector and sports participation Professional sports leagues: the case of English league football The sports broadcast market Part 4 - The sports labour market The sports labour market The sports labour market: the voluntary sector The professional athletes' labour market
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Description
"It matches almost exactly with the indicative content of the module and will be an invaluable resource to students and staff." Head of Sport and Leisure, University Plymouth St Mark and St John.