The use of improvisation, jamming and the wisdom of rock music' as a model for creative thinking, leadership and change. FOR EVERYONE WISHING TO IMPROVE THEIR LEADERSHIP SKILLS At last, a book that cuts through the jargon of leadership and personal development. It offers a real world source of inspiration and provocation in areas such as: creativity, innovation, relationships, motivation, leadership, high performance, learning and reinvention. The unique approach springs from the mix of leading edge concepts with the wisdom of the street in the form of rock music. This is served up in a quirky, challenging but intelligent way. Peter Cook has been able to skilfully synthesise these diverse viewpoints because of his background, both as a business academic, MBA graduate and tutor, strategy consultant and thought leader and also as a musician, writing and performing music, in rock bands. The book examines the issues using the language of Sex, Drugs and Rock'n'Roll' rather than that of prophets, consultants and gurus. In this context, the letters MBA stand for Management By Attitude. Let there be Rock'n'Roll Leadership!''Sex, Leadership and Rock n' Roll breaks with the tradition of boring management books. I have long believed that Paul McCartney, Mick Jagger, Bono and others have much to teach business people about leading teams and attracting customers. Peter Cook explains how it's done. He has an innate understanding of how customers and colleagues think and feel. This book is both entertaining and informative. Excellent! ''- John Purkiss, headhunter and co-author of BRAND YOU Turn Your Unique Talents into a Winning Formula.
