One of the first book written for Hypnotherapy and NLP Practitioners that is devoted entirely to the use of these techniquesin enabling smokers to quit their habit. It has been written by a Harley Street hypnotherapist with over 12 years experiencein helping clients to stop smoking in one-to-one sessions. The author provides an overview of the nature of hypnotictransformation and the psychology of the smoker and goes on to show why it is not enough to enable the smoker to stopduring the sessions - the therapist must also prepare the client for every situation in the real world so as to stay a non-smokerfor life.Combining Ericksonian hypnotherapy and NLP with techniques from cognitive therapy, Yoga and stress management, the bookshows how to deal with every possible situation in smoking cessation. How to influence the client even before the session,how to deal with the client on arrival and how to teach self-hypnosis and other techniques which will keep the client a nonsmokerafter the session. Finally it provides a practical plan for marketing a hypnotherapy smoking cessation service at lowcost but high impact.This book is an essential addition to every hypnotherapist's library - and one which readers will refer to again and again intheir therapeutic work with smokers.David Botsford trained as a hypnotherapist in 1993. He has produced a series of Hypnosis CD sets and has been traininghypnotherapists in smoking cessation and marketing since 2005.
