Publishing

Introduction Chapter 1: A History of Books The First Paradigm: From Vellum Codex to Print Book 1475-1533: The Early English Trade 1533-1694: Age of Control 1694-1774: Rise of 'The Publisher' 1774-1935: Era of the Publishing Firm 1935-1970: The Paperback Revolution 1965-Now: Conglomerate Publishing Chapter 2: The Publishing Process The Value Chain The Editor's Task The Production Process Architecture of the Book Printing, Paper & Bookbinding Budgeting a Book Author-House Relations Agents Writers Readers Chapter 3: Sectors in the Anglophone Model Consumer or Trade Books Academic, Scholarly or Higher Education Publishing Professional and Journal Publishing Education English Language Training Reference Children's Books Religion Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009 Chapter 4: Craft to Corporation Brands The Business of Publishing The Corporatisation of Books Corporate Strategies The Mechanics of Mergers The Rise of the Big Five Trade Publishers The Twenty-First Century Chapter 5: Copyright and Publishing Law The Statute of Anne Timeline of Copyright and Intellectual Property Law Copyright Today Defamation and Libel Seditious Libel Malicious Falsehood Obscenity Libel & Libel Tourism Copyright Infringement Moral Right and Integrity Digital Law Fair Use and First Sale in the Digital Age Chapter 6: Rights and Contracts Book Club Rights Paperback Rights Translation Rights Serial Rights Territorial Rights Other Anglophone Markets Publishing Contracts Contract Clauses Subsidiary Rights in Contracts Chapter 7: Marketing, Promotion and Bookselling The Marketing Jigsaw Sales Timeline & Techniques The Blurb Business to Consumer (B2C) Prizes and Sales Bookselling Practice How and Why Books Sell Discounts, Sale and Return Chapter 8: The Era of Digital Publishing The Internet Open Source Culture Social Networking Broadcasting v. Networking Media Regulation Advertising Guerilla Marketing Piracy & Digital Music Print on Demand (POD) Google Books E-Books