Critical Marketing Studies

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention. Pauline Maclaran is Professor of Marketing & Consumer Research in the School of Management at Royal Holloway. She joined in September 2008, having moved from Keele University where she was Professor of Marketing. She is a Member of the Chartered Institute of Marketing, the Academy ofMarketing and the Association for Consumer Research, and a Fellow of the Higher Education Academy. Prior to becoming an academic she worked in industry for many years, initially in marketing positions and then as a founder partner in her own business, a design and marketing consultancy. During this time she worked with a broad spectrum of public and private sector companies. Currently her main teaching areas are Consumer Behaviour and Contemporary Issues in Marketing & Consumer Research. Her research interests focus on cultural aspects of contemporary consumption, and she adopts a critical perspective to analyze the ideological assumptions that underpin many marketing activities, particularly in relation to gender issues. Her work also explores socio-spatial aspects of consumption, including the utopian dimensions of fantasy retail environments, and how the built environment mediates social relationships. In 2002 she co-chaired the ACR Gender, Marketing & Consumer Behavior Conference and in 2010 the European ACR Conference. She has also co-organised two ESRC sponsored seminar series on Critical Marketing and Motherhoods, Markets and Consumption. She has just finished co-editing a book entitled Consumption & Spirituality with Dr Diego Renallo, Bocconi University, Milan and Professor Linda Scott, Said Business School, University of Oxford. Currently she is working with Professor Cele Otnes, University of Illinois, on a book for California University Press entitled, Tiaras, Tea Towels and Tourism: Consuming the British Royal Family.

VOLUME I: THE DEVELOPMENT OF CRITICAL PERSPECTIVES IN MARKETING The Practical Domain of Marketing: The Notion of a 'Free' enterprise economy as a guise for institutionalised marketing power - R. Benton Marketing and Critique: Prospects and problems - R.M. Morgan Marketing as Technique: The influence of marketing on meanings of consumption - C. Moorman Social and Societal Marketing: Perspectives and limitations Contraceptive Social Marketing in the Third World: A case of multiple transfer - R. Luthra Consumer Sovereignty, Democracy and the Marketing Concept - D.F. Dixon Societal Marketing and Morality - A. Crane and J. Desmond Critical Reflections on Marketing Management Why Business is Bad for Consumer Research: The three bears revisited - M.B. Holbrook Beyond the One Dimensional Marketing Manager: The discourse of theory, practice and relevance - D. Brownlie and M. Saren 'We Are All Customers Now...' Rhetorical Strategy and Ideological Control in Marketing Management Texts' - C. Hackley Producing Marketing: Towards a social-phenomenology of marketing work - P. Svensson Crossing Borders: Globalization as myth and charter in American transnational consumer marketing - K. Applbaum Critiques of the Consumer Society and Marketing Beyond Veblen: Rethinking consumer culture in America - J. Lears Critical Theory, Commodities and the Consumer Society - D. Kellner Counter-Culture and Consumer Society - J. Desmond, P. McDonagh and S. O'Donohoe Critical Theory and Marketing The Critical Imagination: Emanicipatory interests in consumer research - J.B. Murray and J.L. Ozanne Advertising and the Social Conditions of Autonomy - R.L. Lippke Towards a Critical Multicultural Marketing Theory - D. Burton Postcolonialism and Marketing - G. Jack VOLUME II: FURTHER THEORETICAL AND EMPIRICAL PERSPECTIVES IN CRITICAL MARKETING STUDIES Critical Theory and Advertising Critical Theory and Advertising - J. Harms and D. Kellner Advertising, Needs and 'Commodity Fetishism' - S. Kline and W. Leiss Magic in the Marketplace: An empirical test for commodity fetishism - S. Jhally, S. Kline and W. Leiss Fluid Signs of Commodity Fetishism: The cosmologies of Coca-Cola and Tesguino - K. Applbaum and J.M. Levi Commodity Fetishism and Repression: Reflections on Marx, Freud and the psychology of consumer capitalism - M. Billig The Panoptic Role of Advertising Agencies in the Production of Consumer Culture - C. Hackley Currencies of Commercial Exchange: Advertising agencies and the promotional imperative - A.M. Cronin Feminist Reflections on Marketing Feminist Thought: Implications for consumer research - J.M. Bristor and E. Fischer Postmodern Paralysis: The critical impasse in feminist perspectives on consumers - M. Catterall, P. Maclaran and L. Stevens A Feminist Poststructuralist Analysis of the Rhetoric of Marketing Relationships - E. Fischer and J. Bristor An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The emancipatory potential of an ecological life - S. Dobscha and J.L. Ozanne Market Feminism: A paradigm shift - L. Scott Women Outdoors: Advertising, controversy and disputing feminism in the 1990s - J. Winship The Agency of the Consumer Democracy's Third Estate: The consumer - R.S. Lynd Beyond Manipulation: Lillian Gilbreth's industrial psychology and the governmentality of women consumers - L. Graham Mobilizing the Consumer: Assembling the subject of consumption - P. Miller and N. Rose The Consumer as a Foucauldian 'Object of Knowledge' - A. Humphrey Brands: A critical perspective - A. Arvidsson VOLUME III: MARKETING, ETHICS AND SOCIETY: CRITICAL REFLECTIONS The Shaping of Consumption Choices The Social Construction of Consumption Patterns: Understanding macro consumption phenomena - A.F. Firat Accounting for Materialism in Four Cultures - G. Ger and R. Belk Does Cultural Capital Structure American Consumption? - D.B. Holt Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities - C.J. Thompson and G. Coskuner-Balli The Political Economy of Markets and Development: A case study of health care consumption in the State of Kerala, India - R. Varman Liberatory Consumption? Liberatory Postmodernism and the Reenchantment of Consumption - A.F. Firat and A. Venkatesh Consumer Resistance in a World of Advertising Clutter: The case of adbusters - J.D. Rumbo The Homeless in America: An examination of possessions and consumption behaviors - R.P. Hill and M. Stamey Freedom and Consumption: Toward conceptualizing systemic constraints for subaltern consumers in a capitalist society - R. Varman and R.M. Vikas Challenging Consumption Theory: Production and consumption in Central Mexico - F.A. Rothstein Marketing and Global Social Justice Marketing and Development: Macromarketing perspectives - T. Klein and R. Nason Consumption and Environment in a Global Economy - K. Conca Fair Trade Coffee and Human Rights in Guatemala - S. Lyon Marketing and the Hegemony of Development: Of pulp fictions and green deserts - S. Bohm and V. Brei The Ethics of Marketing A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics - C.J. Thompson Global Marketing Ethics: A communicative approach - A. Nill