Foreword; Acknowledgements; Introduction; Claiming Room for Creativity: The Corporate Designer and IDCA, by Wim de Wit; Establishment Modernism and Its Discontents: The IDCA in the 'Long Sixties', by Greg Castillo; Building Modernist But Not Quite: Corporate Design in the Postwar Suburb, by Louise Mozingo; Design Education at Stanford: The Formative Years, by Steven McCarthy; Color Plates of Major Objects; Biographies of Major Designers and
Descriptions of Major Corporations; Index
Description
'a handsomely designed book that looks in depth at a critical moment in design history... an important addition to the literature of design.'