Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School's Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management.
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Entrepreneurs Planning Opportunity Research Growth, Chasms and Money Market Assessment Internal Capability Strategy and Culture Entrepreneurial Innovation Entrepreneurial Promotion Pricing and Distribution Family and Social Entrepreneurship 21st Century Entrepreneurs
Recognizes that small businesses are not just "little big businesses", that they define a relatively unique management context ... a useful tool for studying entrepreneurial management in small firms, packed with pertinent case studies Professor Pauric McGowan Director of the Northern Ireland Centre for Entrepreneurship (NICENT), University of Ulster This textbook carefully examines how small businesses identify new entrepreneurial opportunities, undertake effective market research, develop new products and launch them into the market successfully with appropriate marketing strategies...Undoubtably the author has made an effort to arouse the entrepreneurial enthusiasm of business school students in their future careers. In addition they will be convinced that the abstract theoretical concpets in the book are actually adapted by different industrial sectors in the real worlds Jinmin Wang The International Journal of Entrepreneurship and Innovation