Case Study Research for Business

Jillian Farquhar PhD, is currently Professor of Management Research at Solent University and Research Associate at the University of Pretoria, having previously held a number of senior positions at UK universities. She has published academic and practitioner articles, book chapters and authored two books centred around marketing strategies and research methods. From a marketing perspective her work has mainly been on marketing in the financial services sector, in particular research issues related to branding. She has also been editor of the major journal in that field - the International Journal of Bank Marketing currently with a special issue on sub-Saharan Africa in production. She also sits on the editorial boards of the Service Industries Journal and the Journal of Financial Services Marketing. Her research in marketing is at the moment focused on negative aspects of branding and cross-cultural consumption. An early interest in qualitative research methods has blossomed into an acknowledged expertise with visits to institutions all over the world to advise on research methods and how to publish with those methodologies. Current investigations include triangulation and selection in qualitative research with articles forthcoming. She has extensive experience of PhD supervision and examining, having managed PhD programmes in two UK business schools. She is committed to ensuring a good student experience as well as instilling a thorough understanding of research methods.

What Is Case Study Research? Philosophical Assumptions of Case Study Research Developing Your Case Study Research Strategy Access and Ethics in Case Study Research Data Collection Managing and Analyzing Data Quality in Case Study Research Writing and Presenting Your Research

I particularly recommend chapters 2 and 4. Both concern the time consuming but essential preparatory aspects to achieve excellent research which are frequently overlooked or 'bolted-on' by students in their anxiety to get cracking Toni Hilton Marketing and Business Strategy, University of Westminster This book is an invaluable resource for anyone considering or engaging in a case study approach whether they are a final year undergraduate dissertation student, a Masters student or even a PhD researcher. This clearly written and logically structured book is not only informative and comprehensive but combines a rigorous and practical approach to case study research with an approachable style that should appeal to both students and lecturers alike Dr. Tony Garry Senior Lecturer in Marketing, University of Otago, New Zealand Case study research is surrounded by confusion, uncertainty and prejudice. This book provides both a comprehensive understanding and step by step guide that should enable anyone to confidently select and undertake case study based research. With its easy to read format, this text will soon become one of the small handful of 'must have' research texts for students and other researchers Dr Julie Robson Director of Enterprise, Business School, Bournemouth University, UK This is a clearly written text that demystifies the process of undertaking case study research and cogently explains how to undertake a credible and convincing research investigation. Unlike many other case study research texts this book focuses on the needs of Business students (and the expectations of their supervisors and examiners!) and clearly explains the stages involved in undertaking a case study while emphasising the need for meticulous preparation, planning and presentation. The approach used presents key concepts and expectations in a manner and language easily accessible by students including those tackling an Undergraduate dissertation or at the beginning of Doctoral study Professor Denise Skinner Dean of Faculty and Professor of HRM, Coventry University An important and welcome book, which should quite rightly raise the credibility of case study research. Its appeal will be to doctoral students, their supervisors and examiners, who aspire to research contemporary phenomena. This approach to research ,has much to offer from both a rigour and relevance perspective and hence has value for both academics and practitioners Professor Steve Worthington Department of Marketing, Monash University, Australia This is a highly accessible and down-to-earth book. It is packed full of tips and insights, and steers the reader carefully through the theoretical and practical issues involved in trying to achieve academic rigour whilst taking account of practitioner values and benefits. This book should enable even novice researchers to use case study strategy to produce a robust and good quality thesis or dissertation Rachel Gosling Dean of Postgraduate Programmes, IFS School of Finance This text provides much needed guidance for an important area of research - case studies. There are few useful resources in this area so it is with pleasure that I read this book; the writing style is engaging for students, the content is highly credible and the inclusion of quantitaitive data as a source of information makes this a unique text. This book is a must-have for anyone doing case-study analysis (or supervising students who are using this approach) Professor Rebekah Russell-Bennet QUT Business School, Queensland University of Technology, Australia