Redesigning Psychology

Theo BC Poiesz is professor of Economic Psychology and ActiZ professor of Health Care Management at TiasNimbas Business School of the Universities of Tilburg and Eindhoven in the Netherlands. In earlier phases of his career, he was professor of the Psychology of Advertising at Tilburg University and professor of marketing/consumer behaviour at the University of Maastricht. Theo Poiesz is involved in executive education and is a consultant in various areas, dealing with issues relating to employee and customer behaviour. One of his main topics is strategy implementation.

Introduction; the development of psychological knowledge; limitations of psychology; back to basics; the Triad Model; Triad Model conclusions; overall conclusions; recommendations.