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Persuasion and Influence

Name: Persuasion and Influence
Brand: WOODSLANE PRESS
SKU: 9781921606663
Price: 49.99 AUD
Availability: InStock

WOODSLANE PRESSISBN: 9781921606663

The Science and Art of Effective Presentation

Price:

$49.99

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In stock, 20 units

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By Bruce Hilliard
Imprint: WOODSLANE PRESS
Release Date: April 1, 2010
Format: PAPERBACK
Dimensions: 235 x 190 mm
Weight: 500 g
Pages: 250

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The way people persuade or influence others is about to change forever. This book moves away from the traditional hit-and-miss methods of persuasion, by applying real science to this fundamental business and life skill. From a business perspective, the very practical process described in this book allows anyone to rapidly create a truly persuasive message, that is very easy to understand, and highly influential. Because this proven methodology can be used to create very real business success, it will become essential reading for leaders, managers, marketeers and salesmen. Additionally, the techniques described in this book can be used for almost any endeavour. For instance, you can apply these easy-to- use techniques to develop a winning presentation for a multi-billion dollar contract, or you can use the same types of approach to communicate more effectively with your spouse. This is the power of the universal principles described in this book.

Bruce Hilliard has successfully applied his knowledge to the fields of marketing, teaching, sales and amanagement. His easy-to-use frameworks and techniques work virtually in any situation.

Foreword: Firstly some history

Part One: Introduction

Chapter 1: Presenting for Success

Chapter 2: The Big Picture

Part Two: The Keys to Persuasion

Chapter 3: The Keys to Persuasion

Chapter 4: The Presentation Powerhouse - Part 1 - Entertain

Chapter 5: The Presentation Powerhouse - Part 2 - Communicate

Chapter 6: The Presentation Powerhouse - Part 3 - Train

Part Three : Pulling the Presentation Together

Chapter 7: Pulling the Presentation Together

Part Four: Bounding the Presentation

Chapter 8: Defining the Aims

Chapter 9: Profiling the Audience

Chapter 10: Accounting for Time

Part Five: Developing the Content

Chapter 12: Setting the Structure

Chapter 13: Selecting the Templates

Chapter 14: Allocating Time

Chapter 15: Overlaying Styles

Part Six: Scripting the Presentation

Chapter 16: Scripting

Part Seven: Putting it All into Perspective

Chapter 17: Conclusion

Notes and Index

Persuasion and Influence

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