Many business owners start their companies with passion and excitement, only to find themselves overwhelmed by operational challenges, declining motivation and inconsistent results. The dream business they once envisioned slowly becomes a source of stress rather than opportunity.In Better Business That Works: Creating Positive Change, international author, digital marketing expert and business growth coach Alexei Kouleshov reveals how to turn that situation around and build a business that genuinely works for you.Drawing from decades of experience working with companies across multiple industries, Alexei provides a practical roadmap for business owners who want to improve profitability, attract better clients and create a more efficient and rewarding business model. As the founder of a successful national digital marketing agency and a partner in several businesses himself, Alexei understands firsthand the challenges that entrepreneurs face when trying to scale their companies while maintaining balance and clarity.This book uncovers the critical problems that commonly prevent businesses from growing and explains how to address them using simple, proven strategies. Alexei demonstrates how mindset plays a crucial role in business success and shows readers how to shift their thinking to attract better opportunities, improve decision-making and build stronger leadership capability.Readers will also learn how to optimise the core pillars of business success, including marketing, sales, systems and team culture. By strengthening these key areas, business owners can improve efficiency, increase revenue and create a more sustainable and scalable business structure.One of the most powerful aspects of the book is Alexei’s practical approach to marketing and sales. He explains how businesses can dramatically improve their marketing efforts to attract higher-quality clients and how to implement stronger sales processes that consistently generate revenue.The book also explores the importance of team performance and organisational culture, offering strategies to help leaders build stronger, more motivated teams that contribute to long-term success.Whether you are running a startup, managing a growing company or looking to revitalise an established business, Better Business That Works provides the insights and strategies needed to create positive change.This book is a practical guide for business owners who want to regain control, rediscover their passion and build a business that truly works.
