Ben O’Hara has taught music industry business courses at a number of institutions across Australia. He is currently Dean of the Australian College of Arts and a board member of the Music and Entertainment Industry Educators Association. Mark Beard has extensive experience in arts, events, educational and corporate marketing and is director of Kreshendo, a brand-digital marketing agency on the Sunshine Coast. He has also taught music business and marketing courses at a number of Australian institutes.
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Description
1 Introduction
2 Researching Music Opportunities
3 Segmenting and Targeting Music Markets
4 Artist’s Portfolio
5 Music Brands and Branding
6 Music Distribution
7 Pricing Music
8 Intro to Marketing Communications
9 Earned Media
10 Owned Media (Digital Marketing)
11 Paid Media (Advertising)
12 Paid Media (Marketing Channels)
13 Writing a Music Marketing Plan